Envision Your Future

Where would visionary leaders be without hope? 

At Hope Communications, we turn hopes into tangible goals and craft strategies for maximum positive impact. Whether you need a marketing and communications plan or help with a creative project or two, we listen carefully and bring our passion and expertise to bear — to shape your brand, share your story and position your business for sustainable growth.

 
 
 
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About Us

The people behind Hope Communications have experience across a wide variety of businesses — from small start-ups to multi-national corporations — in the areas of marketing, communications, public relations, sales, content creation, web development and graphic design. 

This breadth means we are well-equipped to guide, support and work right along side you to grow your business and make a positive impact.

 
 

About Us

The people behind Hope Communications have experience and expertise across a wide variety of businesses and functions — from small start-ups to multi-national corporations — in the areas of marketing, communications, public relations, sales, web development and graphic design. 

This breadth means we are well-equipped to guide, support and work right along side you to grow your business and make a positive impact.

 
 
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Hope Communications will help you achieve healthy growth

Our approach is collaborative and strategic, efficient and effective. We offer the extra head, heart and hands you need to go the distance and succeed while remaining results-driven and budget-conscious every step of the way.

 
 

Strategy


STRATEGIC PLANNING

Our strategic planning process is comprehensive, practical and action-oriented. We collaborate with you to create a road map for sustainable growth and success. Our process includes:
• Developing mission, vision and values
• Exploring strengths, weaknesses, opportunities and threats
• Competitive analysis 
• Identifying short and long-term business goals
• Establishing strategies and tactics to achieve goals
• Allocating appropriate resources and budgets
• Empowering team members to execute on plan

MARKETING & COMMUNICATIONS PLANNING

We start by helping you get clear about your brand and business goals. Then we develop goal-aligned strategies and tactics that to help you get, keep and grow your customer base while increasing brand equity and profitable growth. Our planning process includes:
• Consumer insight research
• Competitive analysis and communications audits
• Brand and corporate identity review
• Articulation of brand characteristics and key messages
• Sales, marketing and communications goals, strategies and tactics
• Budgeting

SALES & BUSINESS DEVELOPMENT

We help increase market share and achieve financial growth by working with you to define long-term organizational strategic goals, build key customer relationships, identify business opportunities, negotiate and close business deals.

Branding


BRAND DEVELOPMENT

We work with you to define, redefine or evolve your brand to make it live and breath. Our process involves getting at the heart of your brand's personality and how it resonates with customers and prospects. At the end of our process you end up with a valuable Brand Song Sheet to ensure that everyone in your organization is singing the same tune.
Our process includes unearthing, defining and delivering on any or all of the following brand elements:
• Architecture
• Style
• Tone
• Manner
• Key messaging
• Editorial guidelines
• Logo
• Tagline

ADVERTISING CAMPAIGNS AND CREATIVE

We develop web and print ad campaigns that reinforce your brand and deliver on your goals. We can handle everything from developing the right campaign and creative material to negotiating ad rates and managing your campaign roll-out.

COLLATERAL MATERIAL

We work with you to develop brochures, flyers and web-based copy that get noticed and promote action.

Communications


INTERNAL AND EXTERNAL PROGRAMS

• Research
• Communications planning
• Strategic counsel
• Key message development
• Event planning
• Product launches
• Thought leadership

SOCIAL MEDIA

Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, Houzz, etc. 
 
• Strategy and planning 
• Content development
• Setup and management of accounts

MEDIA RELATIONS

• Strategy and planning
• Writing: press releases, press kits
• Media training
• Outreach
• Media and blogger relations

EDITORIAL AND CREATIVE SERVICES

• Editorial writing
• Content creation
• Writing media materials
• Collateral: look books, newsletters, article, white papers, video scriptwriting
• Speech writing 

WEBSITE DESIGN & DEVELOPMENT

• Strategic planning and site mapping
• UX: user experience 
• UI: user interface development
• Website design
• Content development

 

 
 
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We are a select group of consultants with distinct specialties.

Hope Communications maintains a network of uniquely talented designers, writers and suppliers to fulfill client needs seamlessly under one roof. 

 
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Alison Hope

Principal Consultant

 

MARKETING & COMMUNICATIONS PROFESSIONAL

For 20+ years Alison has been helping businesses grab the spotlight and succeed. She was instrumental in growing a local Pilates studio into an internationally respected brand of videos, training and equipment. More recently she helped put MPOWERD®, a New York-based solar lighting start-up on the map. In her early career she worked for a New York-based PR firm and handled marketing and communications for large organizations across a variety of industries. In addition to her strategic work, Alison is an accomplished brand manager and content creator. Alison started Hope Communications in 2007 to help visionary businesses succeed and make a positive impact. She thrives on collaborating with entrepreneurs and business leaders to articulate their visions, lay the ground work for their success, and share their stories far and wide. Alison has a BA in English and is a lifelong health and fitness enthusiast.

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HELEN KOLBERG

Consultant

BUSINESS DEVELOPMENT & MARKETING STRATEGIST

With an MBA and over 20 years' experience, Helen has acquired a combination of sales, marketing and finance experience through leadership roles with major consumer packaged goods manufacturers including Unilever and Ocean Spray. She also worked as the Director of Education Services for an entrepreneurial health and fitness company to expand their education programs worldwide. Helen thrives on building businesses through the analysis, development and implementation of winning strategies and plans. She is an excellent motivator of people with proven ability to develop industry-leading customer management/sales capability. In sport, she has held positions as a coach and official at both the national and provincial levels, and is a member of the Islington Golf Club. 

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LYDIA STONE

Consultant

WRITER, EDITOR & COMMUNICATION STRATEGIST

After an early career with blue chip clients in public relations agencies, Lydia was one of the first managers hired by the LCBO to usher the world's largest retailer of beverage alcohol into the modern age. Responsible for launching many new communication tactics, she was the founding editor of the bilingual FOOD&DRINK magazine. Later Lydia entered the world of small business as co-owner of the in-school publishing firm MIR Communications where she was editor of several bilingual, direct distribution magazines. As content shifted online, so did Lydia, completing a diploma in multimedia digital web from Toronto Image Works in 2011. At Hope Communications, Lydia, who has a Bachelor of Arts, manages many of the writing and content development projects. Mother to two young urban women, Lydia is a social Argentine tango dancer and always on a quest for authentic Italian food. 

 

 
 
 
Alison and her team have been invaluable to me and my team. We couldn’t have built our new website without their guidance and tireless efforts.
— Margot McKinnon, Founder
Body Harmonics
Thanks to Alison and Lydia of Hope Communications, Creative Matters has been able to build a brand that is recognized and respected internationally.
— Carol Sebert, Founder & President
Creative Matters
Alison and her team “get” working with entrepreneurs. They listen closely, respond quickly, execute with precision and are always mindful of budgetary constraints.
— Scott Kling, Scott Kling Consulting
Former CEO, MPOWERD
James Catering has Alison and her team to thank for our professional and aesthetically pleasing website and brand identity.
— Jamey Fraser, Owner
James Catering
 
 

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